“Have you got Facebook?”
“Yes, obviously. However I don’t think you will discover me, as there are too many people who have similar name as me. Try searching with my surname also.”
“Hey, you celebrated your birthday in K-Box, right? I saw the photos inside your Facebook.”
“Bro, I saw your comments about the YouTube video that I’ve posted during my blog. I’m happy that you are also deeply moved from the ‘Dancing Peacock Man’ also.”
Social media or “social network” has almost become component of our lives and being tossed around over the past few years. It can be as with any other media including newspaper, radio and television yet it is far more than just about sharing information and concepts. Social media tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely in comparison to the conventional media. The effectiveness of define and control a product is shifting from corporations and institutions to people and communities. It is not really about the 5Cs (e.g. condominium, charge cards and car) that Singaporeans once described. Today, it is actually about the brand new Cs: creativity, communication, connection, creation (of brand new ideas and merchandise), community (of shared interests), collaboration and (changing the overall game of) competition.
In January 2010, InSites Consulting has conducted a web-based survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 yrs old on social media. Over 90% of participants know at the very least 1 social networking site and 72% of participants are individuals no less than 1 social networking site. In the average, folks have about 195 friends and they sign in twice daily to social network sites. However, 55% of the users cannot access their social network websites at the office. Before, hardly any adults could make a lot more than 500 friends, though with Social media, a child or teenager can get to know a lot more than 500 people in some days just by clicking the mouse. Social networking has devalued the conventional concise explanation of “friend” where it indicates trust, support, compatible values, etc. Although we become familiar with more and more people, we have been incapable of build strong bond with all the current people whom we met as our available time is restricted. Hence, it comes with an upcoming social trend of folks with wider social circles, but weaker ties (people we don’t know very well but who provide us with useful information and ideas).
Social websites also influences people’s buying behaviours. Digital Influence Group reported that 91% of people say testimonials would be the #1 aid to purchasing decisions and 87% trust a friend’s recommendation over critic’s review. It can be thrice very likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. Together with the prevalence usage of social networking, there is certainly numerous news relevant to it through the most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted suicide cases (e.g. New Jersey university student who killed himself after video of him inside a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?
Besides having ability to know a lot of people in the fast and easy way, social networking also helped teenagers that have social or physical mobility restrictions to build and maintain relationships because of their friends and families. Children who go overseas to examine may still continue in meaningful contact with their parents. Into a greater extend, there exists anecdotal evidence of positive outcomes from these technologies.
In 2008, President-elected Obama won the election through the effective use of social media marketing to reach numerous audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media marketing platforms as well as their websites. Obama with his fantastic campaign team fully understood the primary social need that everybody shares – the need of being “who we have been”. Therefore, the campaign sent the content as “Because It’s about YOU” and select the right type of media for connecting with individuals, require 13devupky and produce community for a social movement. They encouraged citizens to talk about their voices, hold discussion parties in houses and run their very own campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million “friends” on more than 15 social networks (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that had been watched over 80 million times. At its peak, their webpage, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure their contents were found by people, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has close to 6 million followers.
During 2010, once the earthquake happened in Haiti, most of the official communication lines were down. The remainder of the world was incapable of grasp the full picture of your situation there. To facilitate the sharing of real information and make up for the absence of information, social media arrived very handy to report this news concerning the affected region about what happened and what help was needed. Tweets from many individuals provided a remarkable overview of the ongoing events from the earthquake. BBC covered the big event by combining tweets through the work of the reporter Matthew Price in Port-au-Prince on the ground. Guardian’s live blog also used social media together with the information using their company news organisations to report about the rescue mission.
It really has been 2 yrs since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. Throughout the Haiti crisis, CNN had published an array of social media marketing material however, not each of the materials were verified. The editorial staff would vet the reports through the citizen journalists and labeled them differently compared to unverified contents. On Facebook, an organization, named “Earthquake Haiti”, was formed to indicate support and share updates and news. It had a lot more than 14,000 members and a few users even pleaded for help for the injured Haitians in the group. Using email, Twitter and social networking sites like Facebook, 1000s of volunteers as an element of Project Ushahidi could actually map reports sent by people from Haiti.
Probably the most impressive section of the social media’s affect on Haiti is the charity text-message donations that soared to over $10 million to the victims in Haiti. People interested in improving the victims are encouraged to text, tweet and publicize their support using various social media sites. The Worldwide Philanthropy Group had also started a campaign to inquire about wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to offer to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the recommendation utilizing aid workers and donors to post on the blog regarding to choosing which charitable organisations to aid. Meanwhile, donors were asking questions in Twitter, Facebook and blogs with regards to their donations and endorsements with their favourite charities. After every crisis, the social media for social cause turns into a more efficient medium to spread the word.
There will always be two sides of each coin. Social media marketing is simply tool or mean for people to make use of. It can be still up to users concerning how to utilize this tool (like a knife, can aid you to cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted research on “The Future of Online Socializing” from the highly engaged, diverse list of respondents to an online, opt-in survey consisted of 895 technology stakeholders and critics. The negative effects presented from the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the action of leveraging the internet to take part in social connection exposes personal information; the internet allows people to silo themselves, limiting their contact with new ideas; as well as the internet has been accustomed to engender intolerance.
Some respondents also highlighted that you will have progression of newer psychological and medical syndromes that will be “variations of depression caused by the absence of meaningful quality relationships”, along with a “new world society”. The phrase, “Social Networking”, has started to deceive the users to assume they are social creatures. As an illustration, spending a number of hours using Farmville and chatting with friends concurrently will not convert into social skills. People become dependent on the technology and forget the way to socialise in face-to-face context. The online personality of the person may be totally different from his/her offline character, causing chaos when the two personalities meet. It really is apparent in online dating once the couple gets together in face-to-face initially. Their written profiles tend not to clearly represent their real-life characters. It is actually more enticing for folks to type something that others wish to hear than saying the reality.
Aside from the “friendship”, creators of social networks and users redefine the expression, “privacy” inside the Internet as well. The challenge in data privacy would be to share data while protecting personally identifiable information. Just about any information posted on social media sites is permanent. Whenever someone posts pictures or videos on the internet, it will become viral. As soon as the user deletes a relevant video from his/her social network, someone probably have kept it then posted it onto other sites like YouTube already. People post photographs and video clips on social network sites without thinking and the files can reappear with the worst possible time. In 2008, a video of a team of ACJC students hazing a female student in school on the birthday was circulated and another video of any SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to a local fire station made its way online.
Within the corporate world, hr managers can access Facebook or MySpace to arrive at find out about a candidate’s true colours, particularly if people looking for work usually do not set their profiles to private. Research has found out that almost half of employers have rejected a possible worker after finding incriminating material on their Facebook pages. Some employers have also checked the candidates’ online details in Facebook pages to find out if they may be lying with regards to their qualifications. Nowadays, younger generations use a complete disregard with regard to their own privacy, opening doors to unwelcome predators or stalkers.